Leggings dominate the luxury market, from tailoring to party looks...
It's been a while since leggings have gone from gym look to street style in a wide variety of fashionable celebrity looks like Kendall Jenner and the Hadid sisters. This season, the piece has appeared prominently in the Pre Fall 2021 collections, notably on the Chanel Métiers D'Art catwalk. Bright models in shades of pink, gray and blue were worn with the French house's traditional tweed ensembles, as well as more unusual combinations with capes and even evening dresses.
The basic (not so basic) that conquered the famous.Founded by Christine Centenera and Josh Goot, Wardrobe NYC describes itself as an anti-fast-fashion company and does not define its releases by season, calling them permanent collections. Focusing on high-quality pieces made to last and not-so-basic basics to build capsule wardrobes, stretch jersey leggings are the brand's key pieces, serving as the foundation for building different looks.
The model with details like pockets and a zip opening at the ankles is sold in Brazil for $3,834, at Farfetch, and has appeared in productions by celebrities like Katie Holmes and Hailey Bieber.
Conquering its space in the collections of luxury brands, the legging is no longer seen as a basic casual piece and crosses the line to exist in a formal environment, extending its reach to different markets. "One of the main drivers of the evolution of leggings is comfort. Ensuring the well-being of the consumer through her look has become non-negotiable in most categories of women's fashion products", explains Daniela Penteado, expert in foresight at WGSN, a world leader in consumer and design trends. To guarantee the success of an article, Daniela says that, in addition to comfort, it is also necessary to prioritize practicality and versatility and, therefore, to give these elements a crucial place.
From work to party...In addition to Chanel, other Pre Fall 21 collections have also shown renewed interest in leggings. In another proposal, MM6 Maison Margiela and Ermanno Scervino bet on the leggings + blazer pair, one of the favorite styles among the looks of the day on Instagram. The combination of the moment has become a trend and even got a term: workleisure: "Workleisure means smart looks for work that add the question of comfort for everyday life in the tailoring proposal", defines the expert from WGSN. At a time when working from home has become a long-term reality for many, updating tailoring has become a challenge: “For me, comfort falls into that category.
According to the runways of Chanel and Ermanno Scervino, the association with leggings is not limited to suit pieces, dresses and evening wear, giving way to the trend of "partyleisure" and demand of higher investment models: "There is an opportunity for a premium version of the legging that allows versatility in both casual and formal looks, with elaborate designs and sophisticated fabrics for stylish proposals that elevate this item to a more glamorous category “, comments Daniela.
Among retailers that follow fashion trends, new leggings saw annual growth of 61% in the UK and 68% in the US. Daniela also points out that they performed strongly also in online retail, while having a lower than average share among the pieces on sale, which shows that their versatility crosses the collections. The basic (not so basic) that conquered the famous.